Clydesdales have a snowball fight and I can’t stop cracking up

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The Clydesdale snowball fight is a classic.

Budweiser is ditching its iconic Clydesdales for this year’s holiday advertising campaigns.

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The powerful horses have been used in company commercials since 1987.

Instead, Budweiser is focusing its marketing dollars on attracting a younger audience, according to the Wall Street Journal.

According to the brand’s parent company, about 44 percent of 21- to 27-year-old drinkers have never tried Budweiser.
Bud’s newest commercials will feature shiny,new millenials looking into the camera and answering the question, “If you could grab a Bud with any of your friends these holidays, who would it be?”

Budweiser also plans to sponsor food festivals and hold parties in college towns.

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